G Herbo is shifting back into album mode with his bold new single Reason.

Over a beat co-produced by Don Cannon, the Chicago drill veteran claims credit for many of the trends that define the current scene in his hometown.

"I'm the reason they get rich and leave their block, but still go back / I'm the reason all these young n**s tryin' to rap, want to catch a hat." But Herbo makes it clear his influence extends far beyond the streets. "I'm the reason for them blessings, I'm the reason my btch flexin' / Your btch sendin' paragraphs and I'm the reason why she textin'."

It’s a powerful way to kick off this subsequent rollout, which Herbo has been hinting at on Instagram over the past few weeks. About three weeks ago, he posted an inspirational message: "I BEEN THRU ALL THE UPS AND DOWNS IN THIS LIFE… HAVING TO TRANSITION FROM THE STREETS TO BEING A FULL TIME ARTIST WASN’T EASY BUT I MADE IT HAPPEN! YEARS LATER IM STILL RAPPING! CANT NOTHING STOP ME 'LIL HERB' OTW {PRESAVE LINK IN BIO}."

The album doesn’t yet have an official release date, but the pre-save link allows fans to add the project on DSPs in advance. A Republic Records link also gives the option to pre-order CDs, both signed and unsigned. The listing says they will ship on October 3, which happens to fall on a Friday — a clue that might point to LIL HERB dropping that day.

G Herbo "Reason"