Fetty P Franklin leans into his Southern style and self assured presence on his latest single “Zelle Money.” The North Carolina artist has been quietly building momentum in recent months, first gaining traction with a collaborative EP alongside one of the state’s most well known rappers, DaBaby. Their December project KIRK FRANKLIN was largely driven by Fetty P, helping introduce him to a wider audience. Since then, he has kept things moving by consistently releasing new music. That run includes collaborations with artists like King Hendrick$, Big Moochie Grape, and TYTE, along with solo efforts such as the emotionally charged “Zelle Money.” Give it a listen below.